Package has safely
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Our
Story

2025, SQAB has a stranglehold on coffee drinkers in the UAE, turning them into coffee zombies with subpar caffeine products.

Khalid, a savvy businessman and close friend of the ‘Professor’, calls his ally to help change the status quo of coffee in the UAE – starting in Dubai.

“Time to wake this city up!” For months, they plan in secret to avoid SQAB retaliation. Will their efforts pay off? The Reformatory Lab has arrived.

Thanks to Khalid’s ingenious distribution channels, the city’s denizens have access to the Professor’s specialty coffee blends, which are complemented by unforgettable pastries. The Reformatory Lab has arrived. Welcome to the Reformatory Lab, Dubai.

But SQAB won’t take this lying down, Khalid and the Professor must always be one step ahead.

Join the uprising! Savor authenticity in every sip and transform how you see the world.

The Reformatory Lab

W Residences at Dubai Harbour Sales Centre

Dubai Harbour

7 Am – 10 pm

Our Story

The Reformatory Lab

Our
Story