The Professor’s epic battle against SQAB’s coffee regime led to a dramatic crash of his truck delivery, spilling his precious specialty coffee into the streets.
Despite this hick up, The Professor’s was successful in bringing back coffee zombies from the brink.
But the coffee war did not end there..
In the UAE, the SQAB had a stranglehold on coffee drinkers, turning them into coffee zombies with their subpar product.
Khalid, a savvy businessman and close friend of the Professor, called the Professor to change the status quo in the UAE, starting in Dubai.
His words to the Professor were: “Time to wake this city up!” For months, they planned in secret to avoid the SQAB’s retaliation. Today, their efforts have paid off.
The Reformatory Lab has arrived.
Thanks to Khalid’s ingenious distribution channels, people
Will now have access to the Professor’s specialty coffee
blends complimented by unforgettable pastries.
The Reformatory Lab isn’t just a place for superior taste, it’s a revolution against mediocrity.
Obviously the SQAB won’t take this lying down, so the Professor and Khalid will always have to be one step ahead.
The revolution has begun.
Welcome to the Reformatory
Lab, Dubai.
Join the uprising and savor the authentic flavours that will transform how you see the world.
Copyrights 2025, Reformatory lab by Arada